WTF Art History

That’s My Color! Famous Painters’ Trademark Colors

Wojtek Rozdzenski 22 January 2022 min Read

Did you know that there are some colors that you can’t use in your art? Such “painters’ trademarked colors” are owned by certain artists, and you cannot legally use them without consulting the artist beforehand. Others could be called “signature colors.” Specific artists used them in so many of their works that certain shades are strictly associated with them.

Famous Colors Trademarked by Painters (or otherwise exclusive)

International Klein Blue – Yves Klein

Yves Klein, KB 191, 1962. painters trademarked colors
Yves Klein, KB 191, 1962. Wikimedia Commons (public domain).

International Klein Blue is one of the most famous painters’ trademarked colors, created by Yves Klein (1928-1962), a French artist. It was developed together with Edouard Adam, a paint supplier, with whom Klein cooperated. A deep ultramarine, the color is widely known for its matte look, which makes it so vivid.

Vantablack – Anish Kapoor

Anish Kapoor, Descent into Limbo, 1992. painters trademarked colors
Anish Kapoor, Descent into Limbo, 1992. Artist’s website.

Vantablack is the next example of a painter’s trademarked color. Anish Kapoor (born in 1954) is a British sculptor who is famous for his large-scale sculptures and site-specific installations. He stirred significant controversy by buying exclusive rights to use the state-of-the-art black paint called Vantablack which absorbs 99.96% of the light that hits it. In short, it’s as black as possible. Like, dark hole black. By buying himself that exclusivity and effectively forbidding other artists from using that paint, Kapoor angered a lot of artists, who believe that one person should not be allowed to prevent everyone else from using a certain color.

Yellow, Green, Blue, and Pink – Stuart Semple

Stuart Semple's colors, painters trademarked colors
Stuart Semple’s colors. CultureHustle.

Responding to the Anish Kapoor Vantablack controversy and expressing his anger, another British artist named Stuart Semple (born 1980) created what he calls the “world’s pinkest pink” and banned Kapoor from using it. When buying the paint, one has to state:

I am not Anish Kapoor, I am in no way affiliated to Anish Kapoor, I am not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor.

Since then, Semple also began selling Yellowest Yellow, Greenest Green, and Loveliest Blue, all of which Kapoor is banned from buying.

Tiffany Blue – Tiffany & Co

Tiffany Blue Color, painters trademarked colors
Charles Tiffany and John Young, Tiffany Blue Color. Sweet Sugarbelle.

Tiffany Blue was created by Charles Tiffany and John Young in 1837 and has since been widely used for promotional purposes by Tiffany & Co. It’s so strongly connected with the company that it was trademarked and you cannot find it in official Pantone color guides, as it is not publicly available.

Luckily, there are so many other colors that you can freely use without fear of getting sued…

Get your daily dose of art

Click and follow us on Google News to stay updated all the time

Recommended

Halloween Monsters. Monsters of Universal, detail. Bloody Disgusting. WTF Art History

Halloween Monsters: What Our Fears Reveal About Society

Halloween monsters have long served as mirrors of human fear and imagination. From vampires and witches to zombies and digital phantoms, they reveal...

Errika Gerakiti 30 October 2025

WTF Art History

The Evolution of Halloween Aesthetics

When you picture Halloween, a flood of familiar images rushes in: glowing jack-o’-lanterns, fluttering bats, skeletons, and black cats. But the...

Errika Gerakiti 31 October 2025

Bearded Women, Giovanni Francesco Guerrieri, Barbara van Beck, 17th century WTF Art History

The Art of the Bearded Woman

The history of the bearded woman in art runs from venerated saints to circus freaks. Still a hot topic today, let's take a look the best bearded ladies!

Candy Bedworth 24 November 2025

Jan de Baen (attributed to), The Corpses of the De Witt Brothers, c. 1672 - c. 1675, Rijksmuseum, Amsterdam, Netherlands WTF Art History

A Bizarre Story of Brothers De Witt Who Were… Eaten by a Mob?

Legend has it that in 1672, two important Dutch statesmen and brothers, Johan and Cornelis de Witt, were murdered, mutilated, and eaten by an angry...

Nicole Ganbold 6 October 2025