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VIPs… or VICs (Very Important Colors)? Iconic Hues in Art History

The iconic colors in art history: Sir William Henry Perkin, Perkin Mauve, 1860, National Museum of American History, Washington D.C., USA.

Art State of Mind

VIPs… or VICs (Very Important Colors)? Iconic Hues in Art History

Every person probably dreams of leaving a legacy to the world. For artists this is a central goal and they try to do it through their masterpieces of course. Some people even went further though… They gave their name to a hue! Iconic artists used colors which inherited their names. However, in the field of science particular shades also have the name of the person who found them or of an important personality. Finally, some hues have a proper name just because a particular person loved and used them. Let’s see!

Titian Red

Titian (Tiziano Vecellio) was a great 16th century Venetian painter. He is known for his exquisite technique displaying all of the canons of late Renaissance beauty, and for his love for the color red. He often gave red details to characters in his paintings, from their dresses to their hair, in an incredible range of shades.


Actually, the very well-known Titian Red is not the general name for all of these shades but for one in particular: the hair color. Titian invariably used to paint gentle, beautiful characters with unmistakable copper-blonde hair, a warm red-orange tint. It soon became synonymous with sensuality and female elegance. This shade had an incredibly broad success. Even noble ladies looked for hair dyes that could reproduce it!

Color Titian Red, Titian, Woman with a Mirror; The iconic colors in art history:
The iconic colors in art history: Titian, Woman with a Mirror, circa 1515, Musée du Louvre, Paris, France.

Veronese Green

Paolo Caliari was another Italian painter, born in Verona (which is where the name Veronese comes from) who moved to Venice in the 1550s.


The story of the color with this name is extremely interesting. First of all, “Veronese Green” probably was first used as a color name in the English language during the 19th century. Secondly, Veronese Green was actually a technique, not a specific color. In other words, not only Veronese, but many artists used a series of layers of pigments and metals (especially copper) to create some shades of green. Moreover, Caliari did not have a special preference for the color green. He would rather search for complementary color harmony using all the available pigments in Venice. Green was very present as a contrast to red anyway, and the shades of Veronese were incredibly bright.

After these considerations, we can understand the history of this color – and of its name. Through the centuries the original color probably changed a little because old pigments were based on unstable metals, egg yolks, and oil. Most likely it was especially associated with Veronese because all Venetian artists learned to use bluish greens, but Caliari more often applied it to balance out red. At the same time the great painter’s fame grew. As a result, in the 18th century the chemical industry of the color began producing hues in a different way. Voluntarily or not, a particular tone of green was called Veronese Green because it imprecisely recalled the shade in his famous works. He did not actually invent or discover the color though, and it was not the original one used. However, the name remains a great celebration of Caliari!

Veronese Green color, Paolo Caliari or The Veronese, The Wedding Feast at Cana,; The iconic colors in art history:
The iconic colors in art history: Paolo Caliari or The Veronese, The Wedding Feast at Cana, 1563, Musée du Louvre, Paris, France.

Vandyke Brown


Anthony van Dyck was a Flemish painter of the 17th century. After being a pupil of Rubens, he became the official painter to the court of King Charles I of England and Scotland. He also traveled a lot, especially spending time in Italy.

His name is linked to Vandyke Brown, a warm brownish-grey whose exact nature is still a matter of debate. Many authors and researchers found that he might have mixed in actual dirt! Others believe this shade is related to the ancient Cassel Earth pigment. That name comes from the former name of the German city of Kassel, where they originally extracted it. It was actually an organic material, consisting of young coal.


Whichever the origin, van Dyck masterfully used this tint to create a transparent, warm color, suitable for glazes. Through this color, he managed to create his unique way of reproducing shadows and elevating light points. He found a different solution to the same goal of Caravaggio.

The iconic colors in art history: Vandyck Brown color, Antoon Van Dyck, Saint Rosalia
The iconic colors in art history: Anthony van Dyck, Saint Rosalia, circa 1625, Museo del Prado, Madrid, Spain.

International Klein Blue

Yves Klein was an artist with a special interest in the meanings within and underlying art. He proposed an evolution of art toward immateriality and abstraction, progressively abandoning physical objects.


In this scope, he was one of the artists who was most dedicated to the theme of color. Klein looked for pure pigments, without glues, to preserve their brightness. His interest in colors and his use of them was an actual philosophical process, leading him to search for the color’s essence. But that was not enough; Klein wanted to really create color.

Although initially he used many shades, he was really obsessed with blue. Therefore, in 1956 he found a unique intense ultramarine, synthesis of sky and earth: International Klein Blue – IKB. It relied on ultramarine pigment mixed with a synthetic resin that wouldn’t dilute its color.

The artist developed it with the collaboration of chemical experts and the owner of the famous paint factory Adam (in Montparnasse, Paris). IKB was never industrially produced. It “just” remained the unmistakable central subject of Klein’s oeuvre – both paintings and performances. Especially his monochromes in this brilliant ultramarine meant to suggest the infinity of sea and sky. Klein himself once said, “Blue has no dimensions, it is beyond dimensions”. In 1960, Yves Klein trademarked his color, registering a formula for it with the French government. That’s a great legacy to the world!

The iconic colors in art history: International Klein Blue color, Yves Klein, Blue Monochrome, 1961
The iconic colors in art history: Yves Klein, Blue Monochrome, 1961, Museum of Modern Art (MoMA), New York, USA.

Scientific Colors

Leonhart Fuchs was a 16th century German botanist, one of the fathers of the modern botany. One of his successors, Charles Plumier, honored him by naming a genre of plants Fuchsia. Actually, Fuchs had never really known them. These plants bloomed with beautiful colored flowers, mostly in a vivid red-purple… fuchsia!

Similar to this was the origin of the name Hooker’s Green. Sir William Hooker was a British botanical illustrator who became the official artist of the Royal Horticultural Society. He needed a specific green color to perfectly reproduce the shade of leaves, so he created it! He mixed Prussian blue and gamboge to obtain the right hue he was looking for.

The iconic colors in art history: Shade Hooker Green colour, Joseph Dalton Hooker, The Rhododendrons of Sikkim-Himalaya
The iconic colors in art history: Joseph Dalton Hooker, The Rhododendrons of Sikkim-Himalaya, 1849-1851, reprinted in London. Source: Wikimedia Commons.

The story of Perkin’s Mauve included plants and flowers too, but in a totally accidental way. During the 1850s chemistry student, William Henry Perkin, was trying an innovative method to synthesize quinine, an active ingredient used to treat malaria. His experiment did not work correctly but after the process he obtained some purplish sludge. Perkin himself patented that particular color with his name. Also known as aniline purple or mauveine, it was one of the first synthetic dyes ever created, and among the first to have been mass-produced. In 1859, it received the name mauve in English borrowing the French name for the mallow flower.

Some more chemistry: in 1775 the Swedish chemist Carl Wilhelm Scheele discovered that arsenic could make a bright green. Therefore, Scheele’s Green was just the right name for this metal-based pigment.

The iconic colors in art history: Color Perkin Mauve, Sir William Henry Perkin, Perkin Mauve,
The iconic colors in art history: Sir William Henry Perkin, Perkin Mauve, 1860, National Museum of American History, Washington D.C., USA.

Just Love for… Blue!

Some colors named after people just reflect their lifestyle and their love for a specific tone in their everyday life. For some reason, the most beloved (and renamed) color through the years has been blue.

The daughter of President Theodor Roosevelt, Alice, had a real passion for blue. It was so easy to rename her favorite ice-blue tint Alice Blue.

Pantone decided to honor the designer Richard Nicoll some months after his death by collaborating with his family and friends to create and standardize another blue: Nicoll Blue.

Wallis Simpson was a woman who loved Edward VIII and whom he abdicated the British crown for in 1936. She was a lover of blue too. When they married, she wore a wedding dress with a very singular hue: a light blue with a grey undertone. It could be nothing but Wallis Blue.

Reproduction of the Wallis Blue dress.
The iconic colors in art history: Reproduction of the Wallis Blue dress. Source: Little Augury

Works referenced:

  • Philip Ball, Bright Earth: The Invention of Colour, Vintage Books USA, 2008.

Curious about other famous tints?

Neurosurgery resident in Italy, who especially loves paintings and the relationship between Art and Medicine. Football addicted, lover of cats, mother of dragons (…that’s not true, but I wish it was)

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