Surrealism

Strange Television Ads of Salvador Dalí

Zuzanna Stańska 19 December 2016 min Read

Salvador Dalí was famous of having a nose to promotion and turning his talent into money. Or maybe his wife Gala had this nose, and he was only a smart follower. Anyways, in 1939 André Breton, founder of the Surrealist movement, gave Dalí the nickname “Avida Dollars,” an anagram for “Salvador Dali” based on the French avide à dollars. It means “eager for dollars.”

Dalí with his pet ocelot and the MONEY.
Dalí with his pet ocelot and the MONEY.

Well, I don’t want to judge anyone. Dalí appeared in TV ads for a number of clients, including Lanvin Chocolates, Alka-Seltzer and Veterano brandy–and this is what I want to show to you today. Crazy, isn’t it? Especially Alka-Seltzer is a little… surreal.

 

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