If you’ve heard of Ethel Reed, you are probably either a devotee of late-19th century American poster art or an art history student. After the...
Wen Gu 31 March 2022
min Read13 February 2022
Just to make it clear: smoking is bad. But… why do all those people look so sexy with cigarettes? Like Marlene Dietrich with her cigarette holder, or James Dean… I suspect that this whole cigarettes-looking-sexy business started with the early ads, which featured coquettish and beautiful women inviting one to buy cigarettes or rolling paper. Who could possibly resist them? Here you will find the collection of Art Nouveau posters with cigarettes – so classy!
JOB was not, in fact, a cigarette brand. They produced thin rolling papers made of rice paper due to the fact that in the 19th century, most smokers rolled their own cigarettes. JB letters referred to the initials of the owner, Jean Bardou, while the “O” was, in reality, a diamond shape that separated the two letters in the first designs of the ads.
When Jean Bardou died, his son took over the company and invested in developing the advertisement for the brand. In the 1890s, he invited Alphonse Mucha, a famous Czech Art Nouveau artist to design some of the posters.
This cigarette goddess was inspired by Michelangelo’s Sibyl from the Sistine Chapel. She became so popular that the poster was also produced in the form of a lithograph. It also gave birth to a series of other sexy posters.
The success of JOB inspired other brands to follow in their footsteps. They cooperated with Mucha but also employed other artists like an Italian Aleardo Villa.
Machine-rolled cigarettes were a luxurious product in 1908 when this poster was made. Stephano depicted a very exotic-looking woman smoking a cigarette and a Hookah at the same time. Such a Flapper she must have been!
Sexy cigarette designs by Mucha and others are still in fashion. In 2008 JOB invited a Stuckist artist Paul Harvey to design new posters in Mucha-inspired style. Harvey depicted famous doubles, which referred to the product, the “Original Double”.
Ah, and by the way, smoking kills…
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