Design

This Apple Store in Vienna Is Better Than Others- See Why

Magda Michalska 2 March 2018 min Read

Just last week, on February 24, Apple unveiled its first retail store in Austria and you can find it on Kärntner Straße, Vienna’s famous high street. As a technological troglodyte, I wouldn’t even notice this important event if it hadn’t been for the design of the store itself…

apple store in vienna
Apple store on Kärntner Straße, Vienna, February 2018 © Apple

Hmm… What an interesting design… These geometricised organic patterns (like birds in the right bottom corner of the photo) remind me of something, but I’m still not sure what exactly…

apple store in vienna
Apple opening leaflet, Vienna, Feb. 2018, Bernhard Woditschka/Twitter

‘Ideen haben eine neue Werkstätte’ seems to be a motto of this new Apple store in Vienna, as it was written on the leaflets distributed before the opening, and can be found on the facade of the store. It translates to “Ideas have a new Workshop”. Apart from the fact that it’s a very clever motto, it gives a clue about the unique design of the ‘Workshop’… Workshop, Vienna, Design… I got it! Apple has decided to pay homage to the Wiener Werkstätte! And they did it in such an ingenious and fashionable way! Well done, Apple!

apple store in vienna
Apple store on Kärntner Straße, Vienna, February 2018 © Apple

As Steve Jobs once said, Apple is not just a tech company, even though we invent some of the highest technology products in the world. It’s the marriage of that plus the humanities and the liberal arts that distinguishes Apple. They greatly proved his idea here, in Vienna, which was a cradle-city of modern design as it is where the designer brand WW, the ‘Vienna Workshop’, manufacturing furniture, textiles, glass, jewelry, ceramics, and clothes, was established in 1903.

apple store in vienna
Source: Fabian Pimminger, https://medium.com/

Look at these two logos. I think that Apple did a really good job trying to recreate the vibe of WW on the modern Viennese street. Black and white, composed of clear-cut thick lines… See how Apple wrote werkstätte, ‘workshop’ in German? It’s almost exactly the same A blending with E… I love their idea of making this hundred years old design ‘new’ and hinting at it with their phrase ‘new workshop’. New, but rooted in art and history. That’s what we love. Chapeau bas, Apple!

Find out more:

[easyazon_image align=”none” height=”160″ identifier=”3791357166″ locale=”US” src=”https://www.dailyartmagazine.com/wp-content/uploads/2018/03/5142LM9M1CL.SL160.jpg” tag=”dailyartdaily-20″ width=”129″] [easyazon_image align=”none” height=”160″ identifier=”3836519887″ locale=”US” src=”https://www.dailyartmagazine.com/wp-content/uploads/2018/03/51ZFybCowL.SL160.jpg” tag=”dailyartdaily-20″ width=”125″]

Get your daily dose of art

Click and follow us on Google News to stay updated all the time

Recommended

Design

The Miniature Rooms of Narcissa Niblack Thorne

The Thorne miniature rooms are the brainchild of Narcissa Thorne, who crafted them between 1932 and 1940 on a 1:12 scale. Incredibly detailed and...

Maya M. Tola 27 May 2024

Quartz and chromium muscovite Wine Cup of Jahangir, ca. 1612 to 1613, RISD Museum, Providence, RI, USA. Design

Jahangir’s Wine Cups: Mughal Decorative Arts

The Mughal Empire stands as one of history’s most opulent periods known to nurture a rich tapestry of art and architecture that offers a...

Maya M. Tola 14 August 2023

plakatstil Lucian Bernhard, Manoli, 1910, The Museum of Modern Art, New York, NY, USA. Design

Plakatstil in the 20th Century: Modern Poster Design from Germany

By the beginning of the 20th century, young designers had moved on from the intricate forms of Art Nouveau and Arts and Crafts. The first golden age...

Wen Gu 15 April 2024

Design

Learn History of Design with 1000 Design Classics

If you’re a design connoisseur (or an average enthusiast of aesthetically pleasing items), there is a huge chance you’ve heard of the...

Ania Kaczynska 6 September 2023