Design

This Apple Store in Vienna Is Better Than Others- See Why

Magda Michalska 2 March 2018 min Read

Just last week, on February 24, Apple unveiled its first retail store in Austria and you can find it on Kärntner Straße, Vienna’s famous high street. As a technological troglodyte, I wouldn’t even notice this important event if it hadn’t been for the design of the store itself…

apple store in vienna
Apple store on Kärntner Straße, Vienna, February 2018 © Apple

Hmm… What an interesting design… These geometricised organic patterns (like birds in the right bottom corner of the photo) remind me of something, but I’m still not sure what exactly…

apple store in vienna
Apple opening leaflet, Vienna, Feb. 2018, Bernhard Woditschka/Twitter

‘Ideen haben eine neue Werkstätte’ seems to be a motto of this new Apple store in Vienna, as it was written on the leaflets distributed before the opening, and can be found on the facade of the store. It translates to “Ideas have a new Workshop”. Apart from the fact that it’s a very clever motto, it gives a clue about the unique design of the ‘Workshop’… Workshop, Vienna, Design… I got it! Apple has decided to pay homage to the Wiener Werkstätte! And they did it in such an ingenious and fashionable way! Well done, Apple!

apple store in vienna
Apple store on Kärntner Straße, Vienna, February 2018 © Apple

As Steve Jobs once said, Apple is not just a tech company, even though we invent some of the highest technology products in the world. It’s the marriage of that plus the humanities and the liberal arts that distinguishes Apple. They greatly proved his idea here, in Vienna, which was a cradle-city of modern design as it is where the designer brand WW, the ‘Vienna Workshop’, manufacturing furniture, textiles, glass, jewelry, ceramics, and clothes, was established in 1903.

apple store in vienna
Source: Fabian Pimminger, https://medium.com/

Look at these two logos. I think that Apple did a really good job trying to recreate the vibe of WW on the modern Viennese street. Black and white, composed of clear-cut thick lines… See how Apple wrote werkstätte, ‘workshop’ in German? It’s almost exactly the same A blending with E… I love their idea of making this hundred years old design ‘new’ and hinting at it with their phrase ‘new workshop’. New, but rooted in art and history. That’s what we love. Chapeau bas, Apple!

Find out more:

[easyazon_image align=”none” height=”160″ identifier=”3791357166″ locale=”US” src=”https://www.dailyartmagazine.com/wp-content/uploads/2018/03/5142LM9M1CL.SL160.jpg” tag=”dailyartdaily-20″ width=”129″] [easyazon_image align=”none” height=”160″ identifier=”3836519887″ locale=”US” src=”https://www.dailyartmagazine.com/wp-content/uploads/2018/03/51ZFybCowL.SL160.jpg” tag=”dailyartdaily-20″ width=”125″]

Recommended

Design

All That Glitters: Prized Royal Jewelry in Auction

In the past years, there have been a couple of absolutely enthralling and profoundly desirable items that made great waves on the antique jewelry...

Maya M. Tola 25 November 2022

Traditional Tile Designs of the World Design

Travel Around the World Through Tile Designs

Traditional Tile Designs of the World, the result of a UK design wholesaler’s marketing efforts, presents a colorful display of tile designs...

Alexandra Kiely 9 November 2022

Design

Cameo Carving: The Art of Transforming Shell and Stone

Cameo carving has existed since long before ancient times. These cherished treasures were often made of hardstone, seashells or coral. Historically,...

Marga Patterson 28 July 2022

Women Interior Designers: Dorothy Draper, The Greenbrier Hotel, 1946-1948, White Sulphur Springs, WV, USA. Design

5 Exceptional Women Interior Designers of the 20th Century

Meet the five women designers who changed the face of 20th-century interior design. Their work has been inspiring many designers and their interiors...

Joanna Kaszubowska 23 May 2022